Blog Dive into all things business analytics, KPIs, and Databox. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About. Consequently, there are no dashboards or reports specifically related to on-site search available in the GA4 user interface. Learn how to create calculat. Values - metrics. Select. Discussing the five metrics included in the standard report:. In the Settings section, click Show all to see all. In your GA4 account, go to Admin → Custom Definitions → Click on the third Calculated metrics tab → Click on the Create calculated metric button. Both UA and GA4 track sessions, however their definitions and ways of tracking differ, resulting in session data differences between the two platforms. Sessions in Google Analytics 4 (GA4) are calculated in a different way if compared to sessions in Universal Analytics. In short, when you want exact metric numbers, but are okay with taking it slightly longer to calculate, use BigQuery 1. Although these two metrics help you understand user behavior, they don’t tell you anything about how much your web pages are worth. Step 4: fill in all details of the calculated metric. You will have to (re)calculate them, which can require. 5K. Under Settings, click Show all. google. Some chart calculated fields and specific aggregation options; 1. Here you can get a clue about the total number of organic search visitors. You will have to (re)calculate them, which can require. Learn how to start implementing Google Analytics 4 now. Behavioral Modeling. I have 2 named events; view and application with a parameter collected against each; name. Learn how to create calculat. In association with one or more reporting dimensions where the metric value is qualified by selected dimension(s). #3 Chart specific metric. Skip to main content. Find the report in the Report tab and click the edit icon in the upper right-hand corner of the report. See full list on support. In Dimension name, enter a unique name for the new dimension. Click the data stream for your website, then under Google tag, click Configure tag settings. You’ll have to calculate them, using your own queries. Note: Calculated metrics will only be enabled if Google Ads is. Add New users as a metric to Table 1. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two. Read the ‘Total users’ column. Currently, you need to take a couple of steps before you can see this metric in. Let’s discover and unleash the potential of engagement rate in Google Analytics 4 in this in-detail guide. ; Podcast: Metrics & Chill Drive predictable growth every year with lessons from proven B2B leaders. Click “Calculated metrics,” under “View”. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. You can learn how the new metric is calculated in the help doc. So you should not compare them. 5. Click the red “New calculated metric” button. They’re used to provide additional context to reports and can be used as a scale. This is an underlying metric showing you the average time your webpage was in the focus of your user. As I’ve tried to sort out the most used dimensions and metrics already, I hope I can be of help with the following example queries. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. And a 90% scroll is so much better than a 25% scroll. 494 likes · 1 talking about this · 4 were here. Since comparisons are temporally created segments there are a few limitations to it. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. To change the default timeout of 30 minutes for web sessions: In Google Analytics, click Admin. Other dimensions and metrics that you might need are a bit harder to access. Google Analytics metrics and dimensions help you understand your users, optimize your website for conversions, and measure the ROI of your marketing campaigns. For Google Analytics 4 (GA4),. Applying CAST to the metrics (e. These metrics allow you to see data about the number of sessions that have started on your site or app. ” Then, select “. In Report data section of the right panel, click Metrics. In the row for an existing group, click > Copy to create new. 💡. Metrics will pre-populate in the box. The second version of Google Analytics (GA2) is Universal Analytics. Pageviews. Exits shows how many times the last event in a session happened on a page or. ; Case Studies See how other businesses are improving performance with Databox. A brief overview of reports in. To set up a Custom Metric in GA4, follow the steps below: (the ‘gear’ icon in the bottom-left corner) In the “Property” column, click on (circled in red in the screenshot below) 4. Other dimensions and metrics that you might need are a bit harder to access. If you only need one dimension or metric, look at the -- comments in the example query. How metrics are calculated. In UA, a session ends and a new one starts when the campaign source changes during a user's activity. Then, you will select the kind of data to use as the starting point or. With the help of unnest and parse for dates or timestamps we can do the trick. Step 3: sort channels on conversion rate ‘purchase’. Step-3: Now click on. In addition to being able to view session counts in Google Analytics, you can export your data to BigQuery so you can query your session counts through a SQL-like syntax. Just a technical. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. In Scope, select User. GA4 is a Google product that collects and analyzes a company’s Web and App data in a privacy compliant manner. Click “Calculated metrics,” under “View”. In Google Analytics 4, there are three User metrics: Total Users, Active Users, and New Users . Analytics joins that data with revenue and conversion data to calculate metrics like Non-Google cost per click/conversion and Return on non-Google ad spend for each campaign, source, and. What it is. As the formula, in this case, involves three default metrics of GA, the calculation is also effective retrospectively — the value is calculated for the period prior to the implementation of this calculated metric as well. There are also a couple metrics to which we didn’t have access in UA Data Studio reports: “Total purchasers” and “First time Purchasers” are new and useful additions, saving us from having to configure these metrics as calculated fields. #7 GA4 Metrics. Limitations of comparisons in GA4. Custom dimensions and metrics allow you to combine Analytics data with non-Analytics data, e. A 90% scroll means that a user got mostly to the bottom of your content — and in many websites that indicates a purposeful interaction with the data. It is. Menu. Conversion events were triggered. Universal Analytics, over-calculated the time on "Page A" and could not count time for "Page B", while GA4 is able to accurately measure both of them. Name the new calculated metric as 'Total Revenue with Shipping' and use the formula 'Revenue + Shipping Label'. GA4 shows all your analytics in various ways, including graphs and table sets. #8 GA4 Ecommerce. Metrics like Views per Session, Bounce rate, etc. Some traffic-source dimensions include the prefix "First user" (as in ) or "Session'' (as in ) to provide more attribution information. With the Metric Builder, you can create Custom Metrics for Data Sources by adding Dimensions, Filters, and more. The Range is calculated as: 9 minutes 30 seconds – 4 minutes 30 seconds = 5 minutes. This will open the Metric Details Page for that specific Metric. Events can be tracked as goals in GA if they are valuable to your business. Next, in the “Data display” card, select “Custom definitions”. Since it is the fourth version, it is called GA4. As you migrate from Universal Analytics to GA4, you are going to be comparing the metrics between the two versions of Google Analytics. Drag Last audience name into the ROWS area. Save your changes. Using examples as before: User A accesses the site on Tuesday and Wednesday but does not generate any conversion: the Conversion. How Analytics attributes credit. Himanshu Sharma. Calculated fields can perform arithmetic and math, manipulate text, date, and geographic information, and use branching logic to evaluate your data and return different results. Try for free. So if your engagement rate is 30, your bounce rate will be 70. In addition to being able to view session counts in Google Analytics, you can export your data to BigQuery so you can query your session counts through a SQL-like syntax. Consultant to countless small and big businesses over the decade. Sessions break when campaign parameters change. In GA4 the values of custom dimensions and custom metrics are supplied by logged event parameters. Migrate from Universal Analytics. In addition to being able to view session counts in Google Analytics, you can export your data to BigQuery so you can query your session counts through a SQL-like syntax. Send events for promotion views and clicks to GA4, using GTM or gtag. GA4 uses an event-based data model distinct from that of UA, and as a result the. Use calculated metrics in GA4 (Google Analytics 4) to create your own metrics based on other existing metrics from your reports. For simple set-ups, it will be all you need. They can be used to extend and transform the information in your data sources. To start, there are fewer of them, and they are also not all a 1:1 match. Name is a required field. With cost-data import, you import data generated by non-Google campaigns, such as email-marketing campaigns and social-media advertising. GA4 collects data differently than in the old GA version. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20 [GA4] Understand user metrics; 9 of 20 [GA4] User engagement; 10 of 20. In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. name, traffic_source. This is a quick and easy way to review and. What is a Calculated Metric in GA4? ‘Calculated metric’ is a type of user-defined metric. First, a reminder: exits are recorded when people leave a page. Engaged sessions per user – Number of engaged sessions per. To create a new calculated metric in Analytics follow these steps: Sign in to Google Analytics. You need the Editor role to use this feature. The ID is used to compute user metrics throughout Analytics. At the bottom of the page, click Configure tag settings. A metric is a number that is used to measure one of the characteristics of a dimension. Calculated metrics are metrics that combine one or more existing or custom metrics within a mathematical formula to produce a new and potentially more valuable metric. Step 1: open a standard report that includes a conversion rate metric. Step-2: Click on the ‘Blank’ template under ‘Explorations’. Click Customize report in the upper-right corner of the report. Although the Total Users metric is available in Explorations in GA4 UI, the primary user metric used for reporting in GA4 is Active Users. #8 GA4 Ecommerce9. In UA, a session ends and a new one starts when the campaign source changes during a user's activity. A workaround could be to push GA4 data to Data Studio and then add new calculated metrics but it would be ideal to keep all the setup within GA rather than needing a separate tool. It’s the primary metric that tour and activity operators should pay attention to in the new analytics platform. Calculated dimensions & metrics. To see the total of organic search traffic in GA4, you can go to the Traffic Acquisition report. In Scope, select User. Google Analytics 4 replaced these metrics with new “engagement” metrics. At the top of the screen, select the Path exploration template. Adding it at the data source level makes it easy to add the new dimension/metrics to a chart and not have to create the dimension/metrics again. Follow the below steps to create a path exploration report in GA4. You will notice that this current set up will just provide you the total list of events you have tracked, and associated event counts. Follow the below steps to archive a user property: Step-1: Navigate to your GA4 property view and then click on the ‘Configure’ link: Step-2: Click on ‘Custom Definitions’. In BigQuery, since you have access to the granular data, you can calculate the exact cardinality for these metrics. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. To identify different users, GA4 needs a unique identifier known as a user ID. Summary. Ingredients to insert a GA4 conversion rate and event metrics in the same chart. Save the promotion name in a cookie when. Building Custom Reports. 1 Share 1 view 1 minute ago Learn how to create calculated metrics with Google Analytics 4 (GA4). To create a Calculated Metric you’ll need to have edit-level permission inside Google Analytics. Entrances shows how many times the first event in a session happened on a page or screen. *Connecting with the Merchant Center can be fiddly. With the help of unnest and parse for dates or timestamps we can do the trick. The number of users in GA4 is calculated using either the user_pseudo_id field, which is a unique device identifier (clientId in the UA export), or user_id if it’s being set manually in the property tracking. Step 2: log in to Google Analytics and navigate to the relevant view. Users. BigQuery considerations. Using the built-in Google Analytics connector, you will connect to GA4 at the property-level as there are no views in GA4. Under Settings, click Show all. Click Create new channel group to start with a copy of the default group. Here, we can write a formula that will calculate our conversion rate. The difference in how these metrics are calculated in the two versions of Google Analytics will cause the difference in these metrics. Use a reporting platform like DashThis to help you gather these key metrics in a custom report to make it easy for your clients to understand. In my experience, the majority of Ecommerce shops and non-Ecommerce shops with GA4 Ecommerce implemented, want to report on Conversion Rate metrics. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. 1) Connect GA4 to Looker Studio. Map custom dimensions. I dive deeper into the comparison in another blog post, but the bottom line remains the same. Open Channel Groups. The landing page report shows sessions, users, engagement, conversions and revenue tied to the page on which a user lands at the start of a session. Go to “Admin”. For example, if we graphed the Universal Analytics (UA) metric Users against the GA4 metric Active Users,. You can define five calculated metrics per view (50 if you are on GA 360). A 90% scroll means that a user got mostly to the bottom of your content — and in many websites that indicates a purposeful interaction with the. You can export the report to csv and calculate it. Some dimensions and metrics are populated automatically when you install Google Analytics on your website or application. GA4 has much focus on the users’ journey. First, we add or check the presence of your GA4 data source in your report. First, we will see how easy it is to create scorecards using GA4 data in Looker Studio. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. , are available in GA4. You can view and transform the GA4 data before it is connected to Looker Studio. For example, if you use the Google tag or Tag Manager, you would create the event for your website and then go to Google Analytics to mark the event. Hover over the Metric you want to view details of and click the blue View details button. GA4 Explorations: Advanced GA4 Reporting. In Dimension name, enter a unique name for the new dimension. Custom Reporting: There are fewer standard reports available in GA4 than UA. Open Channel Groups. Get clear on the events you want to track. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4. Creating an event-scoped custom dimension by registering a parameter with event scope in the GA4 user interface. 4. In the row for an existing group, click > Copy to create new. [GA4] Custom dimensions and metrics Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorations Custom dimensions and. This number is important because it can tell you a lot about your user journey on your webpage. Page views per session can be different if the session count is different (see above). Edit existing channels, add new channels, or remove existing channels (see instructions below). To create a new calculated metric in Analytics follow these steps: Sign in to Google Analytics. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20 [GA4] Understand user metrics; 9 of 20 [GA4] User engagement; 10 of 20 [GA4] Engagement rate and bounce rate; 11 of 20 [GA4] Traffic-source dimensions, manual tagging, and auto. Availability of GA4 metrics and dimensions in DataStudio, API, Explorer, Customization Reports, Audiences, RealTime, Filters, Comparisons, Subproperties. Use the following guide to build an exploration that shows your customer Lifetime Value (LTV) by audience. In the Custom dimensions tab, click Create custom dimensions. 💡. Once logged into your GA4 account, click on the “Admin” button in the bottom left corner. Posts; Posted on October 18, 2023 October 26, 2023. Most reports in Universal Analytics used Users, which was based on Total Users. Step-2: Under ‘ User-defined variable ’, Click on ‘ New ’. BigQuery considerations. Click on + in the upper-right corner. This part looks similar to UA’s “All Pages” report. Step 2: You will see. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. Select a web data stream. · Average Engagement Time. Entrance rate is the percentage of sessions that started on a page or screen. g. The session_star t automatic event is the new method for how sessions are calculated in GA4. Metrics Chartered Professional Accounting, Victoria, British Columbia. Edit existing channels, add new channels, or remove existing channels (see instructions below). Calculated Metrics: Now let’s add some calculated metrics: 1. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. Add a dimension of ‘ event name ’. UA is going to be sunset in July, 2023 and GA4 is its successor. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20 [GA4] Understand user metrics; 9 of 20 [GA4] User engagement; 10 of 20 [GA4] Engagement rate and bounce rate; 11 of 20 [GA4] Traffic-source dimensions, manual tagging, and auto. Other dimensions & metrics you are used to in your Google Analytics analysing and reporting are a bit harder to access. If a report doesn’t support a condition, e. Some metrics are different (or new!): Metrics like average session duration and bounce rate that we relied on in UA are either gone or significantly different in GA4. Publish the container. Other times, it was under calculated by 10 minutes or more. the 'price' and 'currency' parameters from the purchase event to calculate item-level revenue metrics like Item revenue. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. Here are a few potential reasons: 1. Go to GA4 SPY, and verify that your metric is calculated. Runs one of the most popular blogs in the world on digital analytics. In the Fields to Set section, add a row with the content group and variable. Create your own metrics using existing and custom metrics to define a formula for a new metricCalculated metrics are metrics that combine one or more existing or custom metrics within a mathematical f. Average Engagement Time. Calculated metrics is a great feature of GA that offers such customizations for more accurate reporting. As Google notes, "Bounce rate, as it's calculated in Universal Analytics, is a reasonable measure of site engagement, but it has become less useful as websites and apps have changed. Note: You will need collaborate or edit permissions to create, edit, and share insights. The total revenue does not include tax and shipping charges. We’ll join the two data sources on a shared dimension (eg, a date dimension), add date filters in the data blend to specify the cut-off date between UA and GA4, and use calculated fields to merge the data into single dimensions and metrics for our chart. As you can see, I already have my one Google Analytics property defined as ‘ GA4 Property 1 ’. Measure virtual pageviews. calculated. Avg. ). Add “Bounce rate” and click. Total users. Then, modify. In the search bar, type “Page Path” or “Screen Name” to add these dimensions to your report. A good example of a calculated metric could be measuring the discount percentage of an items price or an event count metric that takes out common events like page_views or session_starts. Session Conversion Rate (Paid Advertising) = (200 / 5000) * 100 = 4%. Step 3: sort channels on conversion rate ‘purchase’. To do that, go to GA4 -> Admin -> Custom definitions. When you compare your average session duration metrics in GA3 to GA4, GA4 will likely have the higher. For example, the. Give the metric a name. See also average engagement time. Migrate from Universal Analytics. since all the “totals” metrics were connected to the session, these fields now need to be extracted or calculated: trafficSource. A bounced session has a session duration of 0 seconds. Follow the steps below to create a landing pages report in GA4 via the exploration report template: Step-1: Login to your GA4 account and then click on the ‘ Explore ‘ tab: Step-2: Click on the ‘Blank ‘ report template: Step-3: Rename your report to ‘ Landing Pages ‘:A few core metrics in Google Analytics (GA) are changing, meaning any analysis or measurement you are doing with these fields will be impacted. g. Migrate from Universal Analytics. It also shows the data trend for each of these metrics once you click on a. Because we are only dealing with pageviews and pageview-related metrics we can filter to hit type page only, which will exclude events and any other less common hit types. Select the right dimension or metric and click on the three dots on the right side. ’. This means that the way data is collected, processed, and reported can be different, leading to discrepancies in metrics. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20 [GA4] Understand user metrics; 9 of 20 [GA4] User engagement; 10 of 20 [GA4] Engagement rate and bounce rate; 11 of 20. 🍻 Datola Data Community 🛠️ GA4. A calculated metric is a data point that is generated by a calculation. Now you can view total revenue, including shipping costs, for your Shopify store in GA4. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. Looker Studio is a powerful tool for visualizing fully custom dashboards and reports in which we can connect GA4 directly to show analytics data on different fitting charts. Step 2: click on ‘All events’ and select the event of your choice. 4. Instead, GA4 automatically marks 4 collected mobile app events as conversions. Click the “ Add A Field ” option. Follow the steps below to edit a custom metric: Step-1: Navigate to the ‘ Configure ‘ link in your GA4 reporting view: Step-2: Click on the ‘Custom Definitions’: Step-3: Click on the ‘Custom metrics’ tab: Step-4: Click on the three dots menu next to the custom metric you want to edit: Step-5: Click on the ‘Edit’ option: Create a user-scoped custom dimension. Let’s calculate the user conversion rate and session conversion rate of each goal (aka conversion event) in. The second version of Google Analytics (GA2) is Universal Analytics. Create your own metrics using existing and custom metrics to define a formula for a new metricCalculated metrics are metrics that combine one or more existing or custom metrics within a mathematical f. If you have many metrics in the table, you may need to scroll to the right to view the metrics. In Tags, open your Google Analytics: GA4 Configuration tag. You can populate values for this metric from the ‘ quantity ’ and ‘ price ’ parameters in the ‘ items. In the admin section, click on "Custom Definitions". To set up a Custom Metric in GA4, follow the steps below: (the ‘gear’ icon in the bottom-left corner) In the “Property” column, click on (circled in red in the screenshot below) 4. The following are the general syntax for Custom Metrics. Distance (measured in feet, miles, meters, kilometres). This is based on whichever page or event you want. A filtered metric is a data point resulting from filtering the Total User or Session counting metric based on specific criteria. By default, the global currency type of a property or reporting view is USD. It’s the primary metric that tour and activity operators should pay attention to in the new analytics platform. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. Your report could look like this:im using GA4 in looker studio. Let us suppose that the average engagement time of 9 minutes and 30 seconds is an outlier. . If you’re a previous Universal Analytics user, the session conversion rate in Google Analytics 4 is identical to how the. GA4 provides superior funnel creation and analysis capabilities. Keep in mind that the GA4 event data export creates a table for each day, while the Google Ads transfer populates a single ads_ClickStats_customer_id table per customer. You can also add operators (+, -, *, /,()) to do calculations. In addition to being able to view session counts in Google Analytics, you can export your data to BigQuery so you can query your session counts through a SQL-like syntax. 💡. In Admin, under Data display, click Custom definitions. , click on a page link) to load completion in the browser. Google Analytics 4 (GA4) recently announced a new feature, known as “Calculated Metrics” that enables users to create metrics by applying mathematical operations to existing metrics. About the metrics. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20 [GA4] Understand user metrics; 9 of 20 [GA4] User engagement; 10 of 20 [GA4] Engagement rate and bounce rate; 11 of 20. If you do, then head to the Admin section, select ‘Custom Definitions’, choose the ‘Calculated Metrics’ tab, and click ‘Create Calculated Metric’. Consequently, there are no dashboards or reports specifically related to on-site search available in the GA4 user interface. Note: All calculated metrics appear in the data source schema with an ‘fx’ symbol. 3. To set up the dashboard, follow these 3 simple steps: Step 1: Get the template. In Dimension name, enter a unique name for the new dimension. Skip to main content. Once you reach the Google Analytics homepage, click the gear icon in the lower left corner. Introducing Google Analytics 4 (GA4). This dashboard contains information about your visitors, the pages they visit on your site, and where they come from. For example, you want to measure the following page paths on your. GA4. Server-Side vs Client-Side Analytics. An example of a counting metric that both GA4 and UA share is Users. UTM term and UTM ad content. You can also access the Metric Detail Page if you have the List View selected on your Metrics screen. Whereas the duration of a GA4 session is calculated as the time elapsed between the first and last event in the session. In other words, Users are a calculated metric, similar to engagementRate, average session duration, or pageviewsPerSession. It does not apply to GA4 BigQuery export data tables. With the help of unnest and parse for dates or timestamps we can do the trick. Make sure you are in the correct account. It has a very comprehensive set of processes that it goes through in order to complete a GA4 migration for you. Then, select Free form from the template list to the right. Calculated metrics are used to perform calculations on existing metrics. , that show user engagement. In the Fields to Set section, add a row with the content group and variable. Use the top bar to search for “landing page” and select the option that. Calculated metrics – Calculated metrics come as a result of calculating two or more filtered/counting. In Scope, select User. Follow the steps below to create a user lifetime report in Google Analytics 4 (GA4). A more comparable metric in GA4 can be found using Explorations to view Total users. Let’s name this field CR: Product Click > Add to Cart (“CR” stands for “conversion rate”). The total number of users will be higher than the number of active users in GA4. In Google Analytics, calculated metrics let you combine metrics to create new ones to. To do this, click on "Create" in the top left corner of your Looker Studio account, and select "Data Source" from the dropdown menu. There are a couple of metrics that can make the report a lot more useful: Event count – when you add Event count as a metric, GA4 adds the ability to select specific. #8 GA4 Ecommerce. This will be the default field in most standard reports. "Active users" (or just "Users") is the number of people who engaged with your site or app in the specified date range.